Classic Car Advertising from the 1900's to the early 60's.

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Franklin

The H. H. Franklin Manufacturing Company was a maker of automobiles in the United States between 1902 and 1934 in Syracuse, New York. Herbert H. Franklin, the founder, started out in the metal die-casting business (in fact, he invented the term) before entering the automobile business with the engineer John Wilkinson.

All Franklin cars were air-cooled, which the company considered simpler and more reliable than water cooling, and the company considered light weight to be critical in making a well-performing car given the limited power of the engines then available. Most Franklins were wood-framed. The very first used an angle iron frame (1902) and beginning in 1928 the heavier cars adopted a conventional pressed-steel frame. The use of light weight aluminum was used in quantity in all years, to the extent that Franklin was reckoned to be the largest user of aluminum in the world in the early years of the company.

An example of the offerings for 1904 included a touring car model. It had a detachable rear tonneau and could seat 4 passengers. List price was US$1300. The transverse-mounted, vertical straight-four engine, producing 10 hp (7.5 kW), was situated at the front of the car. A 2-speed planetary transmission was fitted. The car weighed 1100 lb (499 kg).

Franklin cars were technological leaders, first with six cylinders (by 1905) and automatic spark advance, in 1907. They were the undisputed leader in air-cooled cars at a time when virtually every other manufacturer had adopted water cooling, being cheaper and easier to manufacture. Prior to the invention of antifreeze, the air-cooled car had a huge advantage in cold weather, and Franklins were popular among people, such as doctors, who needed an all-weather machine. The limitation of air-cooling was the size of the cylinder bore and the available area for valves, which limited the power output of the earlier Franklins. By 1921, a change in cooling—moving the fan from sucking hot air to blowing cool air—led the way to the gradual increase in power. With the exception of the early cars, all Franklins up to 1928 had wood chassis. This afforded excellent vibration absorption and a smooth ride. Styling, as well as the cost which became considerable, made the wood frame impractical.

Franklins were always a rather "odd" looking car, although some were distinctly handsome with their graceful Renault-style hoods. Starting in 1925, at the demand of dealers, Franklins were redesigned to look like conventional cars sporting a massive nickel-plated "dummy radiator" which served as an air intake and was called a "hoodfront". This design by J. Frank DeCausse enabled the Franklin to be a particularly handsome car with timeless classic stying. That same year, Franklin introduced the boat-tail to car design.

In 1930 Franklin introduced a new type of engine which ultimately produced 100 horsepower, giving Franklin one of the best power-to-weight ratios of the time. In 1932, in response to competition amongst luxury car makers, Franklin brought out its own version of a twelve cylinder engine. Air cooled with 398 cubic inches (6.5 L) it developed 150 hp (110 kW). Originally designed to be in a light weight chassis, it became a 6000 pound behemoth when Franklin engineers were overruled by management sent in from banks to recover bad loans. Although attractive, the Twelve did not have the ride and handling characteristics of its forebears. Unfortunately, this was simply the wrong vehicle to be building after the crash of 1929 and the Great Depression that followed. The cars sold poorly and came nowhere near to recouping the company's investment. The company declared bankruptcy in 1934.

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1906 Franklin

 

1908 Franklin

 

1908 Franklin

 

1908 Franklin

 

1918 Franklin

 

1919 Franklin

 

1919 Franklin

 

1920 Franklin

 

1921 Franklin

 

1923 Franklin

 

1923 Franklin

 

1924 Franklin

 

1925 Franklin Coupe

 

1924 Franklin Vogue

 

1926 Franklin

 

1926 Franklin

 

1926 Franklin

 

1926 Franklin

 

1927 Franklin

 

1932 Franklin

   
           
           

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